JOEY CARLSON
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​Professional Experience

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Principal/Senior Marketing Communications Specialist                        
2018-2023

Medtronic Pelvic Health, Fridley, MN
  • Using an omnichannel communications strategy, successfully launched the InterStim X system, the next generation Medtronic sacral neuromodulation device.
  • Managed the creation of two messaging matrixes.
  • Created innovative marketing tactics, such as patient video brochures, social media ads, and airport advertising during conventions.
  • Developed internal communications strategies and tactics to generate excitement with the salesforce.
  • Led the communication strategy and execution for all Medtronic Pelvic Health conventions.
 
Corporate Communications Specialist                                                                
2016-2017

UnitedHealth Group, Minnetonka, MN
  • Developed and executed internal communications plans.
  • Wrote and managed approval of articles for the UnitedHealth Group intranet.
  • Tracked and analyzed metrics on the UnitedHealth Group intranet.
 
Marketing Communications Specialist                                                                
2012-2016
UCare, Minneapolis, MN
  • Collaborated with Pharmacy, Product Management, Clinical, Quality, Marketing, and executive leadership to deliver print and online communications to over 400,000 current Medicaid and Medicare programs members.
  • Managed and developed web content for ucare.org and other online marketing portals.
  • Led marketing efforts for prospective Medicaid and dual special needs plans (DSNP).
  • Successfully led the marketing and communications aspects of two major product launches.
  • Worked with Government Relations, CMS, and DHS to approve marketing and retention materials.
  • Launched a new retention program that drastically reduced the number of members losing eligibility and changing health plans.
 
Marketing Communications Specialist/Associate Specialist                             
2006-2011

Medtronic Neuromodulation, Fridley, MN
  • Managed the implementation of Medtronic master branding standards, Neuromodulation identity standards, and therapy messaging into marketing communications campaigns and materials.
  • Developed and executed a Medtronic Star of Excellence nominated marketing strategy to combat a new competitive offering.
  • Successfully led one of the first social marketing initiatives in Medtronic history, which generated excitement about a Medtronic therapy.
  • Created an electronic case-reporting tool that allowed sales reps to easily follow-up with their referring physicians. This reporting tool was a featured item in the Medtronic Innovation Week Showcase.
  • Made monthly presentations at sales training meetings.
 
Copywriter/Copy Editor Intern                                                                               
2005-2006

Medtronic Neuromodulation, Fridley, MN
  • Improved internal customer satisfaction by catching errors, typos, and violations of the Medtronic Style Guide.
  • Created a forum where patients could ask another patient questions about a Medtronic Therapy.
 
Sports Editor                                                                                                            
2003-2005

Augsburg Echo, Minneapolis, MN
  • Researched and wrote an award-winning story on the Somali community in Minneapolis.
  • Managed and directed writers for the sports section of Augsburg’s college newspaper, edited all the articles in the sports section, and wrote stories for a variety of sections of the paper.
 
Internal Communications Intern                                                                                      
2004
Target Corporation, Minneapolis, MN
  • Wrote and researched news stories for the company intranet and several printed internal publications.
 
Marketing Intern                                                                                                                
​2003
Minnesota Timberwolves and Lynx, Minneapolis, MN
  • Created a new system of organizing sponsor information that improved responsiveness and customer satisfaction.
  • Helped launch a campaign that lead to a dramatic increase in season ticket holders.
  • Wrote email blasts to update sponsors on team news and developed and delivered presentations to Minnesota Timberwolves and Lynx sponsors.
 
 

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