Principal/Senior Marketing Communications Specialist
2018-2023
Medtronic Pelvic Health, Fridley, MN
Corporate Communications Specialist
2016-2017
UnitedHealth Group, Minnetonka, MN
Marketing Communications Specialist
2012-2016
UCare, Minneapolis, MN
Marketing Communications Specialist/Associate Specialist
2006-2011
Medtronic Neuromodulation, Fridley, MN
Copywriter/Copy Editor Intern
2005-2006
Medtronic Neuromodulation, Fridley, MN
Sports Editor
2003-2005
Augsburg Echo, Minneapolis, MN
Internal Communications Intern
2004
Target Corporation, Minneapolis, MN
Marketing Intern
2003
Minnesota Timberwolves and Lynx, Minneapolis, MN
2018-2023
Medtronic Pelvic Health, Fridley, MN
- Using an omnichannel communications strategy, successfully launched the InterStim X system, the next generation Medtronic sacral neuromodulation device.
- Managed the creation of two messaging matrixes.
- Created innovative marketing tactics, such as patient video brochures, social media ads, and airport advertising during conventions.
- Developed internal communications strategies and tactics to generate excitement with the salesforce.
- Led the communication strategy and execution for all Medtronic Pelvic Health conventions.
Corporate Communications Specialist
2016-2017
UnitedHealth Group, Minnetonka, MN
- Developed and executed internal communications plans.
- Wrote and managed approval of articles for the UnitedHealth Group intranet.
- Tracked and analyzed metrics on the UnitedHealth Group intranet.
Marketing Communications Specialist
2012-2016
UCare, Minneapolis, MN
- Collaborated with Pharmacy, Product Management, Clinical, Quality, Marketing, and executive leadership to deliver print and online communications to over 400,000 current Medicaid and Medicare programs members.
- Managed and developed web content for ucare.org and other online marketing portals.
- Led marketing efforts for prospective Medicaid and dual special needs plans (DSNP).
- Successfully led the marketing and communications aspects of two major product launches.
- Worked with Government Relations, CMS, and DHS to approve marketing and retention materials.
- Launched a new retention program that drastically reduced the number of members losing eligibility and changing health plans.
Marketing Communications Specialist/Associate Specialist
2006-2011
Medtronic Neuromodulation, Fridley, MN
- Managed the implementation of Medtronic master branding standards, Neuromodulation identity standards, and therapy messaging into marketing communications campaigns and materials.
- Developed and executed a Medtronic Star of Excellence nominated marketing strategy to combat a new competitive offering.
- Successfully led one of the first social marketing initiatives in Medtronic history, which generated excitement about a Medtronic therapy.
- Created an electronic case-reporting tool that allowed sales reps to easily follow-up with their referring physicians. This reporting tool was a featured item in the Medtronic Innovation Week Showcase.
- Made monthly presentations at sales training meetings.
Copywriter/Copy Editor Intern
2005-2006
Medtronic Neuromodulation, Fridley, MN
- Improved internal customer satisfaction by catching errors, typos, and violations of the Medtronic Style Guide.
- Created a forum where patients could ask another patient questions about a Medtronic Therapy.
Sports Editor
2003-2005
Augsburg Echo, Minneapolis, MN
- Researched and wrote an award-winning story on the Somali community in Minneapolis.
- Managed and directed writers for the sports section of Augsburg’s college newspaper, edited all the articles in the sports section, and wrote stories for a variety of sections of the paper.
Internal Communications Intern
2004
Target Corporation, Minneapolis, MN
- Wrote and researched news stories for the company intranet and several printed internal publications.
Marketing Intern
2003
Minnesota Timberwolves and Lynx, Minneapolis, MN
- Created a new system of organizing sponsor information that improved responsiveness and customer satisfaction.
- Helped launch a campaign that lead to a dramatic increase in season ticket holders.
- Wrote email blasts to update sponsors on team news and developed and delivered presentations to Minnesota Timberwolves and Lynx sponsors.