Resume

Professional Experience

Principal/Senior Marketing Communications Specialist
2018-2023
Medtronic Pelvic Health, Fridley, MN

Using an omnichannel communications strategy, successfully launched the InterStim X system, the next generation Medtronic sacral neuromodulation device.
Managed the creation of two messaging matrixes.
Created innovative marketing tactics, such as patient video brochures, social media ads, and airport advertising during conventions.
Developed internal communications strategies and tactics to generate excitement with the salesforce.
Led the communication strategy and execution for all Medtronic Pelvic Health conventions.

Corporate Communications Specialist
2016-2017
UnitedHealth Group, Minnetonka, MN

Marketing Communications Specialist
2012-2016
UCare, Minneapolis, MN

Collaborated with Pharmacy, Product Management, Clinical, Quality, Marketing, and executive leadership to deliver print and online communications to over 400,000 current Medicaid and Medicare programs members.
Managed and developed web content for ucare.org and other online marketing portals.
Led marketing efforts for prospective Medicaid and dual special needs plans (DSNP).
Successfully led the marketing and communications aspects of two major product launches.
Worked with Government Relations, CMS, and DHS to approve marketing and retention materials.
Launched a new retention program that drastically reduced the number of members losing eligibility and changing health plans.

Marketing Communications Specialist/Associate Specialist
2006-2011
Medtronic Neuromodulation, Fridley, MN

Managed the implementation of Medtronic master branding standards, Neuromodulation identity standards, and therapy messaging into marketing communications campaigns and materials.
Developed and executed a Medtronic Star of Excellence nominated marketing strategy to combat a new competitive offering.
Successfully led one of the first social marketing initiatives in Medtronic history, which generated excitement about a Medtronic therapy.
Created an electronic case-reporting tool that allowed sales reps to easily follow-up with their referring physicians. This reporting tool was a featured item in the Medtronic Innovation Week Showcase.
Made monthly presentations at sales training meetings.

Copywriter/Copy Editor Intern
2005-2006
Medtronic Neuromodulation, Fridley, MN

Improved internal customer satisfaction by catching errors, typos, and violations of the Medtronic Style Guide.
Created a forum where patients could ask another patient questions about a Medtronic Therapy.

Sports Editor
2003-2005
Augsburg Echo, Minneapolis, MN

Researched and wrote an award-winning story on the Somali community in Minneapolis.

Managed and directed writers for the sports section of Augsburg’s college newspaper, edited all the articles in the sports section, and wrote stories for a variety of sections of the paper.

Internal Communications Intern
2004
Target Corporation, Minneapolis, MN

Wrote and researched news stories for the company intranet and several printed internal publications.

Marketing Intern
2003
Minnesota Timberwolves and Lynx, Minneapolis, MN

Created a new system of organizing sponsor information that improved responsiveness and customer satisfaction.
Helped launch a campaign that lead to a dramatic increase in season ticket holders.

Wrote email blasts to update sponsors on team news and developed and delivered presentations to Minnesota Timberwolves and Lynx sponsors.