Joey Carlson's Portfolio
I am an energetic marketing and communications professional who drives to meet every deadline. Throughout my career, I've helped companies grow by managing business-to-business (B2B), direct-to-consumer (DTC), and internal marketing communications programs.
My specialty is creating memorable and effective campaigns for complex products.
Below is a very small sampling of communications tactics I developed. Please reach out if you have any questions or would like additional samples.
My specialty is creating memorable and effective campaigns for complex products.
Below is a very small sampling of communications tactics I developed. Please reach out if you have any questions or would like additional samples.
Medtronic: InterStim Patient Videos
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This is a video that explains InterStim bladder control to patients considering the therapy. Although I have video editing experience, I did not edit this one. I wrote, managed, and story boarded this and worked with a freelance video editor to finish. This video was included in video brochures that patients could view in their health care provider's office.
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Medtronic: InterStim X Launch
Linked is a brochure I developed as part of an integrated communication plan for the launch of the next generation InterStim system.
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UCare: a healthier U
This is a newsletter that was sent out to UCare Medicaid members quarterly. At its peak, printed copies were mailed to more than 450,000 members. On the back it lists me as Associate Editor and my manager as Managing Editor, but I actually did all of the writing, planning, and project management.
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Medtronic: Deep Brain Stimulation Newsletter
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In 2009, I wrote e-newsletters promoting Medtronic DBS. These were sent out quarterly to both prospective and current patients.
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Medtronic: The Ironman Experience
When we heard that one of the patients that receives a Medtronic therapy was competing in the Ironman triathlon in Hawaii, we knew we had the chance to make a splash. No one knew how big of a splash we would make.
Along with leading a PR campaign, I also created the Ironman Experience. This interactive website was one of the first social media campaigns ever launched by Medtronic.
Along with leading a PR campaign, I also created the Ironman Experience. This interactive website was one of the first social media campaigns ever launched by Medtronic.
