Joey's Portfolio
I specialize in creating memorable and effective campaigns and tactics for complex products. My experience includes traditional print, digital, and video. Please reach out if you have any questions.
Below is a very small sampling of marketing campaigns and tactics I have developed. If you would like to see additional samples of my work, please contact me.
Below is a very small sampling of marketing campaigns and tactics I have developed. If you would like to see additional samples of my work, please contact me.
Medtronic ITB Therapy
Medtronic ITB Therapy is used to treat a condition called severe spasticity. Below are a number of pieces I developed related to this therapy.
The Ironman Experience
When we heard that one of the patients that receives a Medtronic therapy was competing in the Ironman triathlon in Hawaii, we knew we had the chance to make a splash. No one knew how big of a splash we would make.
Along with leading a PR campaign, I also created of the Ironman Experience. This interactive website was one of the first social media campaigns ever launched by Medtronic.
Along with leading a PR campaign, I also created of the Ironman Experience. This interactive website was one of the first social media campaigns ever launched by Medtronic.
Lioresal Intrathecal (baclofen injection) vs. Compounded Baclofen
Medtronic was losing market share to pharmacies selling a product called compounded baclofen and some patients were not receiving the best possible therapeutic effect. In response to this situation, I led a successful marketing communications campaign to inform clinicians of the differences between Lioresal Intrathecal and compounded baclofen.
Below are a few tactics used in this campaign.
Below are a few tactics used in this campaign.
